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Case Study
Fundraising

Case Study: Wildheart Trust

In the heart of the conservation movement, The Wildheart Trust (WHT) stands as a beacon of hope, tirelessly working to rescue animals from harm, combat exploitation and abuse, and make a profound impact on the biodiversity of the natural world. With an unwavering commitment to protecting vulnerable creatures and preserving the delicate balance of ecosystems, WHT sought the expertise of Charisma Charity Recruitment, a recruitment consultancy renowned for its dedication to finding exceptional individuals who embody the values and aspirations of its clients.

Empowering Compassion: Charisma's Partnership with The Wildheart Trust in Protecting Animals and Biodiversity

In the heart of the conservation movement, The Wildheart Trust (WHT) stands as a beacon of hope, tirelessly working to rescue animals from harm, combat exploitation and abuse, and make a profound impact on the biodiversity of the natural world. With an unwavering commitment to protecting vulnerable creatures and preserving the delicate balance of ecosystems, WHT sought the expertise of Charisma Charity Recruitment, a recruitment consultancy renowned for its dedication to finding exceptional individuals who embody the values and aspirations of its clients.

The task at hand was multifaceted, demanding the identification of two pivotal leadership roles: a Head of Marketing and Communications and a Head of Fundraising. These critical positions would play a central role in shaping WHT's future trajectory, ensuring that the organisation's message of compassion and conservation resonated with a wider audience and that its fundraising efforts were both sustainable and impactful.

Charisma embarked on a rigorous search, meticulously evaluating potential candidates from across the diverse realm of animal welfare, conservation and charity experience. The firm's consultants sought individuals who not only possessed the necessary skills and experience but also embodied a deep passion for animal welfare, a commitment to ethical practices, and a strategic understanding of the challenges and opportunities facing WHT.

To uncover the most exceptional talent, Charisma employed a multi-pronged approach, encompassing targeted advertising and social media campaigns, direct outreach to individuals within its extensive network, and strategic cold approaches to the wider market. This comprehensive strategy ensured that Charisma cast a wide net, attracting a diverse pool of highly qualified candidates.

From this initial pool, Charisma carefully selected 10 exceptional individuals for the shortlists, each demonstrating a remarkable alignment with WHT's mission and values. Through in-depth interviews, Charisma's consultants gained a deeper understanding of the candidates' leadership styles, strategic thinking, and their ability to connect with WHT's mission and values.

Following a rigorous two-stage interview process, Charisma was proud to present WHT with two exceptional individuals to assume the roles of Head of Marketing and Communications and Head of Fundraising. These successful appointments exemplified Charisma's unwavering commitment to finding the perfect fit, ensuring that WHT would be guided by individuals who possessed not only the necessary expertise but also the passion, creativity, and strategic acumen to drive the organisation towards an era of unprecedented growth and impact.

The successful placement of these critical leadership roles marked the beginning of a continuing partnership between Charisma and WHT. Impressed by the level of expertise and unwavering support, WHT entrusted Charisma with additional Board-level assignments, further solidifying their trust in Charisma's ability to identify and place exceptional talent.

Author
Katherine Anderson-Scott
Associate Director
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