In this episode of The Charity Changemakers Podcast, Adam Stacey speaks with Claire House-Norman, Director and Fundraising Consultant at the Philanthropy Company, who brings more than 30 years of experience in fundraising.

Claire shares her insights on why mid-level donors are often overlooked by charities – sitting in between community givers and major donors – and how this group holds untapped potential for growth. She explains how charities can build stronger relationships with mid-level supporters, what effective stewardship looks like, and why investing in this segment is especially important in uncertain times.

Packed with practical advice and real-world examples, this conversation is essential listening for anyone working with donors or leading fundraising teams.

Key themes in this episode

• Why mid-level donors are often forgotten

• How to segment your database to uncover hidden opportunities

• Practical steps to build better relationships with mid-level donors

• The impact of tailored stewardship in times of financial uncertainty

• Lessons from three decades in fundraising and philanthropy

If you work in fundraising, donor engagement, or charity leadership, this episode offers valuable insights into unlocking the potential of mid-level donors.

🎧 Listen to the podcast here:
The Charity Changemakers Podcast

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